Social Media – It’s Getting More and More Important by the Day

May 9, 2012 · 24 comments

in Other Social Media

Upward Bound
On The Social Train!

One of the most prominent trends in internet marketing today is the trend of social media. Social media is getting rapidly increasing in important.

Whether you’re a solo entrepreneur working from your house or a Fortune 500 company, you simply cannot afford to ignore social media anymore.

==> Studies Show Buying Decisions Are Influenced

Studies show that the majority of consumers today are influenced in one way or another by the posts of their friends.

If a friend recommends a brand, a place, a movie or a restaurant through social media, that person is much more likely to become a customer of that establishment.

On the other hand, if a friend complains about a business through social media, research also shows that consumers are much less likely to buy from that place.

In other words, what people say about you on social media plays a big part in consumers’ buying decisions today.

==> People Are More Willing to Share Links

When social media was first launched, people were cautious of sharing links. Sharing a link on Facebook appeared similar to sharing a link in an email, which seemed almost spam-like. In email, posting too many links is socially discouraged.

Today however, users understand that sharing links on Facebook or Twitter is perfectly acceptable behavior. Users are sharing more and more links today.

That means that if you publish top-notch content or do something innovative, the potential for your content to make its way around the internet is much higher.

==> Networks Influence One Another

The cross-pollination of social media networks is also getting increasingly faster. A post that gets popular on Reddit is rapidly going to get shared on Facebook. Something posted on Facebook will quickly be link shortened and posted on Twitter.

With or without your help, your social network is going to cross-post and cross-pollinate with other social media networks. The reach of good content and good promotions through social media is larger today than it has ever been.

==> Social Sentiment

One hotly debated topic is whether or not search engines can actually read the sentiment inside comments and tweets.

After all, if there are 1,000 tweets about “I Love Brand X,” it shouldn’t have the same impact as 1,000 tweets about “I Hate Brand X.”

The general consensus is that Google can actually read comment sentiment to some degree. Of course it can’t read highly complex comments yet, but by and large Google can distinguish between positive sentiment and negative sentiment.

It’s believed that sentiment plays a large role in rankings – as large as the number of shares itself.

==> Social Influence

The authority of the tweets, mentions, likes, +1′s etc are, of course, a measurement of how powerful each creator is. If they have a lot of followers and a strong brand, a mention or share from them weighs more than if they were a brand new account.

==> Starting to Influence Search Results

Social media is starting to influence search results. Getting exposure in social media is going to help you increase your rankings in the search engines.

In “3 Google SEO Changes Rattle SEOs & Bloggers Alike“, we looked at some dramatic shifts that are occurring in SEO today and social is most certainly one of them!

All this adds up to one thing: Social Media is getting more and more important by the day. In the past, social media could be just another marketing tactic you dabbled in. Today, however, it needs to be an integral part of any good business strategy.

Social influence is also beginning to be factored into SEO and shares from influencers in your niche can cause your content to perform favorably in the future!

And just because social media loves fun, viral topics, I thought you might enjoy Heidi Cohen’s “5 Dr. Seuss Quotes & Their Social Media Lessons“!

If you haven’t already gotten your foot in the door, start by choosing one network to master. Start with Facebook or Twitter, then move on to bookmarking sites like StumbleUpon and Reddit. Learn the system, build an audience and get in the habit of regularly posting great content.

~ Kim ~
Simple Tech Tips For Marketing

 

image credit: me (and the appropriate social sites)

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{ 24 comments… read them below or add one }

Anonymous May 9, 2012 at 6:40 am

Everyone aware of social media, but most of them do not how much it is effective. Kim, wonderful article, after reading this most of the user know the the impact of social media. Thanks for providing such article…

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John Gaydon May 9, 2012 at 7:37 am

Hi Kim,

I regret to say that I am using Social Media more each day. It is becoming hard to avoid Facebook. Heck, even my 82 year old Mum wants to be my friend now! It took me years to get her on line.

I agree with you that it is becoming necessary to engage in Social Media. I would add that choosing your friends wisely will make it much easier for you and get you quality networks that people will take notice of. It was not what I was originally taught.

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Sunil Jain May 9, 2012 at 8:11 am

Hello Kim :)

Social Media has totally changed they way we used to connect with people before. Sometimes we feel, we should always be online so that we shouldn’t miss any tweets or post, but this is how it is.

Being a Twitter Addict, I’m most of the time curating content for more clicks and RT’s and sometimes involved in DM chat ;)

offtopic → How do you think we can manage both tweeting & commenting on other blogs??, as both requires equivalent time & thoughts !!

Happy Blogging :D

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Oliver Tausend May 9, 2012 at 8:17 am

Hi Kimberly,

thanks for sharing your insights. Isn’t it a bit scary that Google seems to be more and more enabled to “read” the sentiment of social media contributions, such as tweets ? Well, the same holds true for speech recognition in videos.

The problem is that more and more uneducated people and even companies are jumping on the social media bandwagon and are trying to market the old way. They haven’t learned and understood yet that it’s about engagement and not just one-way broadcasting.

What amazes me to the day is that many large brands – at least in Germany – are putting the same bad ads they broadcast on TV – on YouTube and pay for it. They’re doing old style marketing on social media platforms.

Now, is old style marketing dead or not ?

I click the stuff away as fast as I can.

Take care

Oliver

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Micah May 9, 2012 at 9:32 am

Hi Kim,

That was an excellent run down on social media. I agree on all points.

Social media is getting more and more integrated into search results. For a while Google was even indexing Tweets, but they seem to have stopped once they rolled out G+ and +1. If you are focused on the SEO aspect of social media, I believe that’s the best place to start.

Social bookmarketing can also affect your rankings, but Google has just de-indexed a large number of sites, Digg included so that is also changing quickly. Google is doing a fine job of cornering the market lol ;)

I enjoyed your article Kim, thanks for sharing :)

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Melodie Kantner May 9, 2012 at 9:46 am

I am amazed how much social media is becoming a huge part of our lives and our business.

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Edyta May 9, 2012 at 11:07 am

Hi Kim,

I agree that the social networks have great power for internet marketing. What do you thin about Linkedin? Do you find it a powerful tool for increasing your visiblity? Thanks!

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Amrik May 9, 2012 at 12:18 pm

Yep. Social media is definitely good for being able to help us to get some extra traffic as well. But it is also important to be able to get people involved with the process of also submitting your blog to their Facebok/Twitter/Google+/Tumblr/etc profile as well. That can just as easily help you reach a larger audience.

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Bea May 9, 2012 at 4:29 pm

The social media sites are everywhere now. When you look on the television so many of the ads have a hashtag or a Facebook page as part of the print that is on the screen. That means that the big brands are becoming aware of the power of using the social media networks to advertise their products. Now all the time it is not a good thing to do things exactly like the big brands, but in this case, it makes good sense to be doing that, even if we are little brands.

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Byrl Lane May 9, 2012 at 4:56 pm

I am guilty of making purchases base though someones suggestion on social media.

Social media helps achieve a certain authenticity that online review websites cannot reach. Finding the right social media channel for your niche market is like mining for gold (sometimes it seems as overwhelming as that image you used on this blog) -there are so many channels, its hard to know where to begin.

Once you’ve hit a social media channel that resonates with your market, I’ve heard that products sell themselves – gold.

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Doug Braddock May 9, 2012 at 9:14 pm

Once again an awesome and insightful post Kim.
Two years ago people would often look at you blankly and glaze over when you started to talk social media. Not any more, even our elderly parents are popping up on all of our social pages. Scary really and kinda exciting that they are embracing this new way of communicating. It has opened up great opportunities for them and helped them feel less isolated.
Still there are a large percent of users out there that do not fully grasp the significance of the effect and impact social media is really having in all aspects of our lives. Your article goes a long way to clearly explain this. Great job.

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Aasma May 10, 2012 at 3:51 am

Hey Kim,

I too noticed that Social Media influence actually helps you to get higher position in SERP, sometimes I feel it actually reduces the effectiveness of link building but somehow it actually represents the general view of users.

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Beth May 10, 2012 at 9:10 am

Very informative article Kim. I agree with what you say about social proof and recommending products or services to your friends and the influence it has on them, a lot of the major brands have picked up on this and are exploiting it to the full. I’ve been on Facebook for a while and have now started a Twitter account, the only down side for me is the amount of time using all these social media sites can take up.

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Daniel May 10, 2012 at 10:19 am

I agree with you, now social media play a very important role in your success,though I still meet people who do not think so.

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Kostas May 11, 2012 at 8:29 am

Hi Kim, that’s so true social media gain more and more space on the web everyday, we can easily realize that with all the new social networks that are born every now and a while, it’s hard to believe that Google+ didn’t even exist 1 year ago or that noone knew anything about Pinterest a few months ago but now you hear about them everywhere on the net…

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Becca May 14, 2012 at 1:40 am

Social media is not only for socializing now. It is now been a bridge between the actual consumers and the companies. It is a great place to reach your target market. All you have to is execute it properly

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Chris May 14, 2012 at 11:14 am

This is an area that I struggle with for a couple of reasons. First, personally, I’ve never liked the idea of putting up a window to my life on the internet via Facebook. Second, I don’t own a smart phone so twitter is a little difficult for me. But, I suppose the wise council is to at least have a Facebook account for the website and a twitter account for twitter feeds. Time to roll up my sleeves and learn more about how to get it done.

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Kim Castleberry May 15, 2012 at 6:53 am

Hey Chris, even though I own a smart phone I almost never tweet from there. The only time I tweet from the smartphone is when I’m at conferences. Generally, I access twitter via http://hootsuite.com and engage right from there. I make twitter lists and then use the columns feature in hootsuite to keep track of lists, people and events. Give it a try some time!
Kim

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Hans Schoff June 20, 2012 at 10:45 pm

Kim, I hope the search engines get better at reading sentiment in comments and reviews. For one of my niches, there is a company that ranks #1 for several keywords even though ALL their comments and reviews are bad, and when you click on their website a lawyer’s sentance or two shows up for contact info (because they were shut down by the attorney general). This all took place several months ago so surely this shouldn’t be ranking at all, definitely not above other high-quality sites with great quality content…
Hans Schoff invites you to read…It’s Time To Get Real – Are You Prepared?My Profile

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Edward July 23, 2012 at 12:34 pm

Really informative article Kim. I agree with that which you say about social proof and recommending services or products to your friends and also the influence it has in it, a lot of the actual major brands have acquired on this and are exploiting it fully. I’ve been on Facebook for some time and have now began a Twitter account, the only down aspect for me is the quantity of time using all these social networking sites.

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Steve Borgman July 24, 2012 at 10:00 pm

Hi, Kimberly. Thanks for the social media plug. I jumped into social media long before I understood the rationale. What I’m finding is that I need to treat online relationships just like offline ones: with time, respect, and trust. Having said that, social media allows me to reach and help so many more people than just being offline.
Steve Borgman invites you to read…Who Else Wants Free Self Help? Listen To My Favorite Online PodcastsMy Profile

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Steve August 23, 2012 at 12:33 am

Everyone is connected with social netowrk due to social netowrk value ! Everyone aware of social media because of Social network play a important & efftive rol in online marketing ! so its a big reason why most of people getting in touch of social network day by day.

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Link Building Services September 17, 2012 at 8:18 pm

Social media plays an important role in your SEO success because of its ability to directly get in touch with your clients and potential customers. It is also a great way to brand your products and services across the world.

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Lisa Chaves February 22, 2013 at 2:47 am

Social media have gained so much importance in the lives of most individuals. In fact, most people have rely on this platforms not just to promote businesses online but also to reconnect with people they love.

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