Social Media – It’s Getting More and More Important by the Day

Upward Bound
On The Social Train!

One of the most prominent trends in internet marketing today is the trend of social media. Social media is getting rapidly increasing in important.

Whether you’re a solo entrepreneur working from your house or a Fortune 500 company, you simply cannot afford to ignore social media anymore.

==> Studies Show Buying Decisions Are Influenced

Studies show that the majority of consumers today are influenced in one way or another by the posts of their friends.

If a friend recommends a brand, a place, a movie or a restaurant through social media, that person is much more likely to become a customer of that establishment.

On the other hand, if a friend complains about a business through social media, research also shows that consumers are much less likely to buy from that place.

In other words, what people say about you on social media plays a big part in consumers’ buying decisions today.

==> People Are More Willing to Share Links

When social media was first launched, people were cautious of sharing links. Sharing a link on Facebook appeared similar to sharing a link in an email, which seemed almost spam-like. In email, posting too many links is socially discouraged.

Today however, users understand that sharing links on Facebook or Twitter is perfectly acceptable behavior. Users are sharing more and more links today.

That means that if you publish top-notch content or do something innovative, the potential for your content to make its way around the internet is much higher.

==> Networks Influence One Another

The cross-pollination of social media networks is also getting increasingly faster. A post that gets popular on Reddit is rapidly going to get shared on Facebook. Something posted on Facebook will quickly be link shortened and posted on Twitter.

With or without your help, your social network is going to cross-post and cross-pollinate with other social media networks. The reach of good content and good promotions through social media is larger today than it has ever been.

==> Social Sentiment

One hotly debated topic is whether or not search engines can actually read the sentiment inside comments and tweets.

After all, if there are 1,000 tweets about “I Love Brand X,” it shouldn’t have the same impact as 1,000 tweets about “I Hate Brand X.”

The general consensus is that Google can actually read comment sentiment to some degree. Of course it can’t read highly complex comments yet, but by and large Google can distinguish between positive sentiment and negative sentiment.

It’s believed that sentiment plays a large role in rankings – as large as the number of shares itself.

==> Social Influence

The authority of the tweets, mentions, likes, +1’s etc are, of course, a measurement of how powerful each creator is. If they have a lot of followers and a strong brand, a mention or share from them weighs more than if they were a brand new account.

==> Starting to Influence Search Results

Social media is starting to influence search results. Getting exposure in social media is going to help you increase your rankings in the search engines.

In “3 Google SEO Changes Rattle SEOs & Bloggers Alike“, we looked at some dramatic shifts that are occurring in SEO today and social is most certainly one of them!

All this adds up to one thing: Social Media is getting more and more important by the day. In the past, social media could be just another marketing tactic you dabbled in. Today, however, it needs to be an integral part of any good business strategy.

Social influence is also beginning to be factored into SEO and shares from influencers in your niche can cause your content to perform favorably in the future!

And just because social media loves fun, viral topics, I thought you might enjoy Heidi Cohen’s “5 Dr. Seuss Quotes & Their Social Media Lessons“!

If you haven’t already gotten your foot in the door, start by choosing one network to master. Start with Facebook or Twitter, then move on to bookmarking sites like StumbleUpon and Reddit. Learn the system, build an audience and get in the habit of regularly posting great content.

~ Kim ~
Simple Tech Tips For Marketing

 

image credit: me (and the appropriate social sites)

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24 Comments on "Social Media – It’s Getting More and More Important by the Day"


Guest
3 years 12 days ago

Everyone aware of social media, but most of them do not how much it is effective. Kim, wonderful article, after reading this most of the user know the the impact of social media. Thanks for providing such article…

Guest
3 years 12 days ago

Hi Kim,

I regret to say that I am using Social Media more each day. It is becoming hard to avoid Facebook. Heck, even my 82 year old Mum wants to be my friend now! It took me years to get her on line.

I agree with you that it is becoming necessary to engage in Social Media. I would add that choosing your friends wisely will make it much easier for you and get you quality networks that people will take notice of. It was not what I was originally taught.

Guest
3 years 12 days ago

Hello Kim :)

Social Media has totally changed they way we used to connect with people before. Sometimes we feel, we should always be online so that we shouldn’t miss any tweets or post, but this is how it is.

Being a Twitter Addict, I’m most of the time curating content for more clicks and RT’s and sometimes involved in DM chat ๐Ÿ˜‰

offtopic โ†’ How do you think we can manage both tweeting & commenting on other blogs??, as both requires equivalent time & thoughts !!

Happy Blogging ๐Ÿ˜€

Guest
3 years 12 days ago

Hi Kimberly,

thanks for sharing your insights. Isn’t it a bit scary that Google seems to be more and more enabled to “read” the sentiment of social media contributions, such as tweets ? Well, the same holds true for speech recognition in videos.

The problem is that more and more uneducated people and even companies are jumping on the social media bandwagon and are trying to market the old way. They haven’t learned and understood yet that it’s about engagement and not just one-way broadcasting.

What amazes me to the day is that many large brands – at least in Germany – are putting the same bad ads they broadcast on TV – on YouTube and pay for it. They’re doing old style marketing on social media platforms.

Now, is old style marketing dead or not ?

I click the stuff away as fast as I can.

Take care

Oliver

Guest
3 years 12 days ago

Hi Kim,

That was an excellent run down on social media. I agree on all points.

Social media is getting more and more integrated into search results. For a while Google was even indexing Tweets, but they seem to have stopped once they rolled out G+ and +1. If you are focused on the SEO aspect of social media, I believe that’s the best place to start.

Social bookmarketing can also affect your rankings, but Google has just de-indexed a large number of sites, Digg included so that is also changing quickly. Google is doing a fine job of cornering the market lol ๐Ÿ˜‰

I enjoyed your article Kim, thanks for sharing :)