Everyone keeps talking about information overload. I feel it myself every single day I spend online.
It becomes even more difficult when all you really want is to monitor your niche, but all the searches are bringing too much info while at the same time, you can hardly use any of it.
The ways I will show you will require a RSS reader. I use Google Reader for this.
Not sure how other readers let you organize the info but what I did with the links I added is put them all in a folder and name the folder “Monitoring of [keyword]”. That way, if I am monitoring multiple keywords for the same site, or multiple keywords for multiple sites, I can still keep them organized.
As an example I will take “fashion over 40” for the keywords we will monitor.
Youtube Videos Monitoring
You may want to stay updated with all the Youtube videos using your keyword.
To do that, you would add this RSS to your Reader:
This link is a RSS feed for all Youtube videos that contain the keyword you want to track. It will pull up videos using “fashion over 40” tag, or having it in description or the title.
Since you want to use this link to track your own keywords, just replace the bolded/underlined part with your keywords. If you have a space in your keywords (tracking more than a single word) you will replace the space with %20. This goes for all the links I will post below (so I don’t have to copy/paste this paragraph).
Why monitor Youtube Videos like this?
There are many reasons and here are a few off the top of my head:
- Learning about the news in your industry as soon as they are on Youtube.
- Getting post or video ideas – if you see a video from a competitor and they missed an important thing while talking about your topic, you can create a whole new video or write a post focusing on explaining that one missed detail.
- Doing video responses – sometimes this strategy is better than leaving a comment on a video. Making a good response to a video can bring you crazy amounts of traffic.
- You will be the first to leave a comment/make a video response/cover the topic with missing details.
Flickr Images updates
Why would you want to get image updates from Flickr? Well, not everyone will, but if you are in a niche that can be related to images (and most are) this can be very useful.
Flickr can actually be a major traffic source (see link in the next paragraph). The link to add to your Reader is this one:
Why should you get Flickr updates?
If you have a blog about fashion, like in this example, and someone posts an image and tags it with your keywords, you might want to use that image on your blog and actually build a link to the post, from the image. For the whole strategy on the link building with Flickr,read this guest post of mine, it explains it in details.
Don’t limit yourself if you think Flickr images are not a good fit for your blog. Besides food, fashion, pets and fitness, even images of money (make money online blogs), happy people (self improvement blogs) and friendly greetings (social media blogs) will work.
Forum Keyword Tracking
This one can be overwhelming depending on which keywords are you trying to keep up with. So try not to set your keywords as too general.
To track this one, you will actually use the RSS created from the Board Reader search:
Aren’t Forums dead?
They most definitely are not. And sometimes, depending on the niche you are in, they might be your best link building and traffic generation source.
Besides using the link above to stay updated with new posts on the topic of your choice, I see another advantage here.
It actually helped me find Forums I should post on. I could see which forums are very targeted for my keywords and I could see which ones are actually active.
Google Blog Search
This is something you would do if you wanted to find blogs in your niche using Google search. But this way, instead of doing searches all the time, you can just subscribe to the feed that will keep you informed of all the new updates. Note, I see static websites included in this search, so I can guess that Google is pulling the results from the RSS feeds of multiple blogs and static websites.
The link to use is:
Why keep track of blogs and websites?
Well, new post ideas are always welcome, right? How about blog commenting opportunities? Or maybe running into a blog that is complimentary to your blog but not directly competing with you? That is a great way to find people you can work with to promote each other’s businesses.
You can also use Google News to stay up to date, and this is more important in some industries than others, but I thought it would be good to include the link anyway:
Some extra ideas and reasons to use these links
I have been using links like these for months and months to keep up with ideas, news and updates. Besides those already listed, here are some additional benefits from this approach that I experienced:
#1 I got many ideas for pages on my niche sites.
#2 Often, these updates actually made my keyword research easier because, instead of doing a complete keyword research for a topic, I would just check the keywords my competitors are using.
#3 By checking blog updates on topics I am interested in, I managed to add a lot of great blogs to my reader. So now, instead of following updates on certain keywords, I would follow updates from the best blogs directly.
#4 The forum monitoring helped me find high quality and, more important, active forums I can use to connect with people in a niche, build links and get traffic from.
#5 More blogs mean more blog commenting opportunities. But not for the sole reason of link building. This is a great chance to actually connect to those bloggers. Don’t just comment, connect with them on the social media they use the most.
It is hard to keep up with everything so use these links to make it easier on you. Use keywords that are not too general if you want to have more specific results and less updates.
And don’t forget to always track you efforts, to know what is working and what isn’t. Track incoming traffic with Clicky Website Analytics to see where to spend more and where to spend less time.
Your turn: what are you using to stay up to date with your industry/niche?