A Spiffy Alternative
To A Tool We Miss!
Facebook used to make it easy for Pages to encourage their fans to suggest the page to their friends… but gone are those days!
So what’s a Page to do?
There are quire a few alternatives floating around but many of them are either broke or half-broke or just way too much work.
Michael Alperstein from Lightworkers World, one of the awesome community members here, jogged my memory that there was one I hadn’t tested yet.
And it turns out that the app definitely can be useful! (if imperfect… read on…)
Smart Suggest To Friends – Invite Friends
Visit “Smart Suggest” and click on the “Add to My Page” link that is low on the left sidebar. Then select the page you want to add the app.
Once you’ve added it, close that dialog box, and visit your page. In the list of tabs in your pages left sidebar, expand it by clicking more, and find the “Smart Suggest” tab. (You can rename that in your page’s app settings, which I suggest.)
Simply fill in a message that will explain to your friends what and where you’re inviting them to before clicking “Select Friends”. Be sure to use language that explains how this page benefits them.
Select up to 50 of your friends to invite. (note the counter at the bottom) You can send multiple batches of 50, just not at the same time.
Something to note here is that the app is not aware of who is already a fan… or who has been invited before… making it very easy to spam existing fans if you are too aggressive.
Once you click send request you’ll get a small popup that tells you the invitations were sent.
Then, we take a look at what the invitee receives…
Here we see that the invite comes in as an application request. This is different than the original ones and worth noting.
We also see that the app’s full name is the title (rather than the title of my page), which can be slightly confusing since it appears I’m inviting people to view a page named “Smart Suggest”. However, mechanically this looks okay.
One problem here though is that even though we (they) are going to click “Accept”, the invite does not vanish, and will hang around until they later click the “x”. This is slightly annoying but not seriously detrimental.
Once fans click accept…
They are redirected to your fan page. Existing fans will land on the wall… and non-fans will land on your custom landing tab. If you don’t yet have a custom landing tab, I highly recommend FanPageEngine from Hubze!
A high quality custom landing tab can improve conversion of new visitors into fans by 50% or more! That’s huge!
Combing that with a tool like this (and encouraging your fans to use it, perhaps even rewarding them), makes for strong leverage.
I would suggest that if you send a whole bunch of these out one day that you post something on your wall, welcoming everyone (not just new people) and making it obvious that you invited folks, so that existing fans that got it will still feel welcome and understanding too. Its very important to protect your relationship with your existing fans so use supportive techniques here.
All in all this is a useful little app to have around even with its quirks. Understanding what it’s doing gives you the ability to compensate for a few oddities it has and help ensure your best results. While imperfect, I give it a thumbs up if you’re missing this tool!
Check it out in action over on my FB Page: https://www.facebook.com/Ask.Kim?sk=app_194032633955650
I invite you to put it through its paces and invite your friends ;)
Are you missing the invite friends tool that used to be built into pages? Have you found any other great alternatives? What are some of your favorite Facebook apps? I look forward to sharing ideas!
Taking the Headaches Out of Internet Marketing