Are Synonym Keywords
Important In On-Page SEO
For Good Rankings?
Google’s SEO Guru, Matt Cutts, again takes the digital stage to address a common question Search Engine Optimization…
“If two terms are used essentially interchangeably, does Google realize that the terms are interchangeable? Should you be trying to use both terms, or just focus on one term to get the best search engine traffic?”
But it doesn’t stop there!
In fact, Karon Thackson of Marketing Words recently got a chance to interview Matt and ask some additional questions about a related topic.
Matt went on to say, in the interview, that as long as it can be done in a non-spammy way, that you really SHOULD use your synonyms and your LSI keywords mixed in with your regular keywords. This allows Google to get a good idea of your content while at the same time making it more natural for the reader.
You will often find that this enables you to continue to tell Google what your post is about while not forcing your main keyword to such a density that things sound mechanical.
This is a win for everybody. The reader gets better content. You get to write less mechanically. Google gets better results. Yay!
Want to learn more about keeping all of Google’s Penguins and Pandas happy with your site? Check out this report.
Do you use synonyms in your on-page SEO work?
~ Kim ~
Simple Tech Tips For Marketing
PS: Leave me a comment and then drop in and read Karon’s article and tell her I sent ya over!