Ad Swaps Should ALWAYS
Be Mutually Beneficial
The most common question I hear among my friends and students about ad swaps is a fear that they will end up getting put into a bind to mail something to their list that is not up to the right quality, caliber or even just not being a good fit for their lists.
Always remember – at the end of the day – YOU control what gets mailed to your list. Both parties have to pre-approve the others’ optin offer, squeeze page, etc before either one should mail. If something is changed after the approval, you are not obligated to mail it until its returned to what you approved.
Sometimes you will turn down an Ad Swap due to caliber/quality issues – but most of the swaps I’ve declined were simply stuff that was not a good fit for my list either in general or in the particular week the swap was wanted.
Because both parties of an ad swap want to mail on the same week, sometimes the calendar just doesn’t work out!
Never be afraid to say “No, I don’t think so”. Your list has entrusted you to take care of them and provide them with only good stuff – never let your desire to grow your list overshadow that obligation.
(PS: If you’re afraid to hold your ground and tell someone no, then you have a whole different issue going on … and I’m sure I can find someone with an ebook to help with that too ;) )
The flip side of that though is that sometimes you will want to mail things that perhaps don’t interest you… that you feel wishy-washy about whether they would be something you could use – but if you trust the author, trust the other person and there is no actual flaw with the offer, then there is rarely harm in letting your list decided what they might enjoy for themselves.
You should always consider not only the caliber of the squeeze page, but the content/quality of the optin offer. Many times you may also wish to opt yourself in so that you see how aggressive the marketing funnel is and what else you’re loyal readers will be exposed to immediately upon optin.
You never – ever – have to mail anything to your list unless you’ve agreed to do so and are receiving in some way from it.
There are lots and lots of very high quality people and optin offers that you can arrange for ad swaps with. There is never a reason to promote something you are not comfortable with the caliber of. (On the flip side, this means if your offer is rubbish, you’re going to either hear a lot of “no” or find you’re only getting promoted by people who also have a rubbish list.)
Keep these a win/win situation and your list will love the free stuff, you will love the list growth, your partners will love the swaps, and everyone wins!
Hopefully this post helps take some of the fear out of ad swaps and gives you a better idea of how they can be constructed in such a way that you come to actually ENJOY them.
Are you using ad swaps with your list yet? How is it working for you? If you’re not, what is holding you back? What is your biggest concern about implimenting add swaps in your list building model? Leave your thoughts, comments and concerns below and lets see if we can help each other out!
Here’s to your success!
PS: Be sure to check in next week when I break down a recent ad swap mailing I did … show you what I mailed… and how the numbers all worked out! Don’t miss it!