Twitter Attempts To Reclaim Territory Lost To Twitter Clients Such As Hootsuite with their #NewTwitter Layout!
A few days ago, users logging into twitter.com were greeted with a new banner announcement!
Rolling Roll-Outs For The #NewTwitter
With that announcement… Twitter began a “rolling roll-out” of their #NewTwitter Twitter.com interface!
A rolling roll-out means two very important things are happening…
First… not everyone yet has access to the #NewTwitter interface (four of the five accounts I manage do not yet have access)…
Secondly… for a few weeks the #NewTwitter interface is in “Preview” mode, meaning you can switch back and forth between the old and new interface for a short time.
How Do You Know When You Have Access To The #NewTwitter Interface?
Once your account has been upgraded to the new interface, when you log into twitter.com you will be greeted by a banner message that looks similar to this:
The little banner says “Pssssst….the new version of Twitter is here. [Try it now!]” and links you into the new format.
Once you click the [Try it now!] button, you are taken to the #NewTwitter interface, which is quite different from the old interface but still has a great minimalist appeal and nice use of white space.
You will also notice that in the top banner bar, for the duration of the time this is in Preview release, you will have a small banner that says:
“Welcome to #NewTwitter! Read up on what’s new. You can also leave the preview and come back later.”
The “leave the preview” is a link that will take you back to the old interface and incredibly convenient while you are learning how to navigate the new one!
So What’s New In the #NewTwitter Interface?
Quite a bit!
Many of the features that I formerly suggested use of a greasemonkey script to improve the old interface with are now baked right in to #NewTwitter. (At this time that particularly script does not work with the NEW interface, so simply check the check-box to disable it while you explore! It may very well be adapted in the future.)
Check out this short video which introduces the #NewTwitter interface!
New Favicon, Twitter Logo & Default Twitter Profile Image for #NewTwitter Image
The new Twitter favicon and logo share a new stylized image of the famous twitter bird. These are slightly changed from former versions. It’s interesting to note that they’ve mostly left the “t” behind, opting for the full word “twitter” now.
Also changed is the default twitter profile image, that image that would be displayed for a twitter user that had not uploaded a profile picture. It was formerly a stylized bird and is now simply an “egg”. Both the old and #newtwitter default twitter images seem to share the randomly selected colored background. (Shown here in purple.)
You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features you’re familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics.
As you can see from the earlier picture, the new interface is quite a change from the old single panel format. While it will take a little adapting too, I’ve found it fairly intuitive so far. It was definitely developed with the average Joe or Jane in mind.
View Photos, Videos, Media Content Right on Twitter.com
Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
Discover Related Content
When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other Tweets by that same user, a map of where a geotagged Tweet was sent from, and more.
The addition of a “arrow” button to the upper right of every tweet allows users of the #NewTwitter interface to click that button and be shown additional details about the tweet including number of times RT’d (and by who) and some details about anyone mentioned in the tweet, any media that was linked in the tweet, and (if used) a search of the hashtag present in the tweet.
Mini Profiles Integrated In #NewTwitter
You can click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
#NewTwitter Gets Infinite Scrolling
Another feature that was acquired from the greasemonkey script was infinite scrolling. No longer will you get to the “end” of a page and have to click on “more” to see older posts. Now, as you scroll near the end of the page, the #NewTwitter interface auto-loads another page worth of content. To solve the trouble with where to put the copyright notices and legalese, the primary page footer has been moved to the right side panel.
Want To Get Notified As Soon As Your Account Is Upgraded To #NewTwitter?
While I know everyone isn’t quite as excitable as I am about new social media technology, I came across a cool toy to allow you to get notified as soon as your account has been upgraded! (As I mentioned prior, my main twitter account is still awaiting upgrade but one I almost never use anymore has been upgraded, go figure!)
A cool little application called “Am I Upgraded Yet?” has been created that keeps an eye on your account and sends you a DM (from your own account) notifying you when you’ve been upgraded to have #NewTwitter access. It produces no message spam at all, is totally free, and I highly encourage you to not only check it out but to use their twitter share button to show them some love!
Summary of the #NewTwitter Impacts
Twitter’s bare bone foundation, coupled with a strong API (method of accessing its information) made it a breeding ground for many great and powerful twitter-based applications. However, now that Twitter is more firmly established, its seeking to regain a lot of the territory “lost” to these applications.
Today, with the massive use of these 3rd party applications, such as Hootsuite, TweetDeck, Seesmic, CoTweet, etc, there is a lot of move away from the core twitter.com interface that Twitter would like to reduce.
This change brings in some basic functionality that “hacks” such as the greasemonkey script were wrote to provide… and were much needed.
Regardless of all the new changes, the #NewTwitter doesn’t even hold a candle to Hootsuite (which many of you know I’m pretty darn passionate about).
It does however make the days that twitter breaks their API (which means 3rd party apps temporarily stop working) and we’re forced to use their default interface feel SLIGHTLY less painful.
The Verdict? While often, as in the case of the new twitter shortener, they really hurt the 3rd party applications when they get into the game, I feel that this change benefits the “average Joe” (who really just wants the interface to WORK) while still leaving a strong need for fully-featured applications such as Hootsuite.
One downside? Quite a bit of loss of space for social media “branding” backgrounds. Be sure to get into the preview, check your background at different screen resolutions and be sure that majority of your custom art is not now under the interface. Those using narrow left-hand sidebars shouldn’t have much trouble on higher resolutions, but wider images and full width images will likely need reworked.
So what do you think of the #NewTwitter? Like it? Love it? Hate it? Tell me about it in the comment box below! Also, if you found this post about the #NewTwitter interface useful, I’d love if you’d share it with others and social bookmark it! Taking a few minutes to hit the bookmark and share buttons really helps out and I appreciate it a lot!
I look forward to your feedback below!
PS: All of this make your head spin and looking for a comprehensive, step by step, guided training in WordPress and Social Media? Be sure to check out the Profit Being You: WordPress & Social Media Class I teach!