Just A Few Insights
Into Triberr for Twitter
Okay – I know this post is completely out of order. Doing things right I’d introduce you to Triberr first and THEN tell you what I think about it.
Today’s not one of those days.
Triberr is a “single-source, single-destination tribe auto-syndication tool”. It lets people automate the syndication of each others blog feeds to their twitter streams in a team format.
I keep getting asked about my use of Triberr but I’ve been very hesitant to say much about it because every time I do they go and change stuff and every thing I said it will/wont do gets all scrambled in the process.
The same is true right now. I could explain the current tribes to you (I really should do a blog post) but the two Triberr developers have us sitting on our hands waiting on the arrival of the upcoming “Dynamic Tribes”.
Basically in its current form it works like this:
A person gets invited to one tribe… and can make up to 3 more. That’s how you get in the door, on an invite, and then you can invite others if they are not already on triberr (or pay the upgrade costs if they are, there’s a reason for that limitation its a technical hiccup)
What you want to do is either build or get invited to a tribe of people that actually USE Twitter and are either in your niche or broadly enough based that you are comfortable with their stuff going to your twitter friends and you stand to gain by yours going to theirs.
You can share one blog to all of your tribes or a different blog per tribe. You can link all tribes to the same twitter account or to different twitter accounts. If your promotional content ratio is high however, you will likely find yourself nudged into making a unique feed without the promotional stuff, for use on Triberr.
There is a manual mode if you want to check each post your teammates submit, but its honestly a PITA (pain in the ass) and the real goal for most people is to use the auto-syndication method.
The platform is “mostly” hands off. The guys are trying to build more engaging stuff into the site, but many people (read: me) really want to spend as little time on the site as possible making the tool a time saver not a time sucker.
It’s as good of exposure as the team you build.
If you build a team that the people have no real twitter credibility it will suck. If they have good twitter rep, it is nice. Its up to you to build a strong team and keep the team tight or suffer the downside of having crap in your stream.
Klout scores are one way you can check out people you don’t know to see if they have any twitter reputation. It’s not perfect but its far better than nothing. However, not everyone with strong Klout is doing twitter right, keep this in mind.
Because you can have 3 tribes, try to keep them reasonably well niched. You’ll get the feel for it as you expand them out.
What I’m doing with Triberr
Truth is, I’m in one 9 person tribe that I have a strong trust-value with and I adore them. I’m in another HUGE tribe that while I get really good exposure they are rapidly giving me a distaste for the platform.
Like all social platforms there are fools that play the numbers games and will pollute their output for the sake of numbers – getting into a ton of big tribes with non niche folks – a foolhardy thing to do.
Most large scale autosyndicate “tribes” are full of a whole lot of trash content and many large Triberr teams are not exempt from that. However, like the others, its up to YOU to niche it down and do the WORK to avoid syndicating trash.
This Klout metric shows how Triberr impacts my “reach” on twitter. The dip is from a brief time that Triberr was not running and you can see the big difference.
That drop looks terminal but it’s a drop of 4 points (out of 85) if you look carefully.
None of what I’ve done with Triberr has generated me a significant amount of new comments, new subscribers (some new subscribers, yes) or helped strengthen my relationship with those bloggers on my tribe. However, it has gotten my content seen by more people potentially (strength of the person re-sharing affects click-through too).
It does not build any “face time” even in terms of person-to-person talking/ texting/ chatting unless something happen and someone needs to post on the internal tribe boards and fix whatever is broke. (I’m generalizing, a few niche tribes have great relationships).
I honestly wish my relationship with my main team was better, but I’m going to have to get off my butt and make it better, Triberr isn’t going to do that for me (or do anything with people I fully trust that I couldn’t have done with Dlvr.it at this time.)
For me, Triberr is a SUPPLEMENT to everything else I do including a lot of twitter work. Triberr in some cases replaces my http://dlvr.it syndication of a colleagues feed be cause of one advantage – if they stop syndicating me, they’re shortly removed from the team. Quid Pro Quo – Enforced. I also can see some useful stats.
In Triberr it’s easier to be in a tribe with people you don’t 100% know because you know you can easily monitor if they are syndicating you and if they stop syndicating everyone they get kicked.
Want to learn more about Triberr? Check out the Triberr FAQ
Want another opinion on the stats? My friend Kristi over at Kikolani has a solid personal case study with Triberr where she talks about her experiences too.
Like with any REAL tribe, if you already have a strong foothold in the area (in this case twitter) and are willing to do the work of building a congruent team (oh yes, it’s work!) Triberr could do very well for you.
I consider Triberr a tool in the toolbox. I hope that makes sense.
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