Track Facebook Page Negative Feedback To Improve Content Quality

December 4, 2011 · 13 comments

in Facebook

Track Facebook Page Negative Feedback To Improve Content Quality

facebook logoNew Facebook Insights
Show What’s NOT Working!

Facebook’s New Insights format brings a lot of neat tools to the table… including the just-added ability to not only see what IS working but what is NOT!

Now, within Insights, clicking on the “Engaged Users” metric for a particular post will show you if any fans responded negatively… through hiding or un-liking your content.

While admittedly this is not the final say on reader sentiment it gives us a important missing piece to begin to figure out WHICH piece of content did the damage when we see unlikes/hides spike for a particular day.

Screenshot of Facebook Insights Showing Negative Feedback

It is important for fan page owners to track a number of elements including finding the optimum time of day for THEIR fans, finding their fans preferred media type, and watching for responses to particular pieces of content. We’ve been able to see when hides and unlikes would spike for a day but that rarely was helpful unless we only had one post that day and nothing the prior day which isn’t recommended.

Nice work Facebook!

How are you liking the new Facebook insights? What unique trends are you finding with your particular fan base?

Kimberly Castleberry
Taking the Headaches Out of Internet Marketing

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13 comments
Rowan
Rowan

I don't spend a lot of time looking at my insights on Facebook, I just try to track the amount of traffic that's arriving at my site. You can build your entire site on Facebook if you want, including Pay Pal buttons, videos, articles, etc, and it can compete on Google if you know how.

Steve
Steve

Thanks for the link Kim!

Hans Schoff
Hans Schoff

Hey Kim, I haven't spent a lot of time with the facebook page metrics but going through the tour of the new features when they first came out and then looking at some of the content I had previously posted did provide useful "insight" into what visitors like to see and are interested in. I do like this facebook update as well.

Steve-Personal Success Factors
Steve-Personal Success Factors

Kim, thank you for the great tips. I hadn't thought about studying the times of day and types of content that my particular facebook fans find optimal. This is a great tool to do so. And it's true that we can learn as much from negative feedback, if not more, than from the positive.

Amanda
Amanda

I have never had any doubts about Facebook quality or number of different opportunities. I like these new innovations greatly, and I think it can be very useful for all its users

Edyta
Edyta

Hi Kim,

Thanks for great tips!

My facebook fan page doesn't have many fans, but it is good to know that facebook gives the possibility of tracking what's not working. Thanks for sharing these information.

Mary
Mary

I'm surprised they got to doing this, i lost hope that anything good and friendly would be developed for users like us.

What can i say, it's definitely a good start, i just hope they keep working on it.

Mika Castro
Mika Castro

There use to be one option on Facebook Home page, which when clicked reflects all updates from the Pages you Like despite their timeline of posting. The recent update on Home page is disheartening. Have a nice day!

Monick Halm
Monick Halm

Hey Kim, thanks for sharing about the new Facebook Insights. I didn't know that it had the functionality to tell you what it doesn't like. Luckily, I haven't experienced this negative feedback yet that I know of. I'll also make a point of paying more attention to the times when I post. Generally, I just do it as I'm inspired. It's good to be more strategic.

P.S. Just some feedback about your website - I find the popup windows (especially because they pop up every time you go to a new page very frustrating). If I were not a TSA friend, I would have left your page and not come back.

Darryl Burgess
Darryl Burgess

Thanks Kim, I am finding it hard with facebook myself. So much going on and the platform seems less business orientated and more geared to personal level. Mind you I still need to brush up inmany areas. Any insight is greatly appreciated. Thanks Kim I always enjoy reading you r comments and information.

Amie Marse
Amie Marse

Good to know. Our company is still beefing up our facebook and unfortunately I think we have a lot of people that aren't engaged so I wish there was something a bit more useful for lower traffic sites. Maybe I am planning a new post, lol. I'm just wondering what some good tips would be for pages that have less than 500 fans. It's probably just a matter of not enough info. Okay, starting to ramble.

Thanks for the post :)

KimJCastleberry
KimJCastleberry

Mika, the workaround for that is to make a "List" and to select the pages you want and put them on the list. When you view a list you see all of their updates with no filtering. A list is the equivalent of that. I have a list for "Favorite Pages" that I do exactly that with. Hope this helps!

Kim

Mika Castro
Mika Castro

Hello Kim! Thanks for the reply. And i appreciate that you help me on this about the List.