Track Facebook Page Negative Feedback To Improve Content Quality

facebook logoNew Facebook Insights
Show What’s NOT Working!

Facebook’s New Insights format brings a lot of neat tools to the table… including the just-added ability to not only see what IS working but what is NOT!

Now, within Insights, clicking on the “Engaged Users” metric for a particular post will show you if any fans responded negatively… through hiding or un-liking your content.

While admittedly this is not the final say on reader sentiment it gives us a important missing piece to begin to figure out WHICH piece of content did the damage when we see unlikes/hides spike for a particular day.

Screenshot of Facebook Insights Showing Negative Feedback

It is important for fan page owners to track a number of elements including finding the optimum time of day for THEIR fans, finding their fans preferred media type, and watching for responses to particular pieces of content. We’ve been able to see when hides and unlikes would spike for a day but that rarely was helpful unless we only had one post that day and nothing the prior day which isn’t recommended.

Nice work Facebook!

How are you liking the new Facebook insights? What unique trends are you finding with your particular fan base?

Kimberly Castleberry
Taking the Headaches Out of Internet Marketing

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13 Comments on "Track Facebook Page Negative Feedback To Improve Content Quality"

3 years 5 months ago

Good to know. Our company is still beefing up our facebook and unfortunately I think we have a lot of people that aren’t engaged so I wish there was something a bit more useful for lower traffic sites. Maybe I am planning a new post, lol. I’m just wondering what some good tips would be for pages that have less than 500 fans. It’s probably just a matter of not enough info. Okay, starting to ramble.

Thanks for the post :)

3 years 5 months ago

Thanks Kim, I am finding it hard with facebook myself. So much going on and the platform seems less business orientated and more geared to personal level. Mind you I still need to brush up inmany areas. Any insight is greatly appreciated. Thanks Kim I always enjoy reading you r comments and information.

Monick Halm
3 years 5 months ago

Hey Kim, thanks for sharing about the new Facebook Insights. I didn’t know that it had the functionality to tell you what it doesn’t like. Luckily, I haven’t experienced this negative feedback yet that I know of. I’ll also make a point of paying more attention to the times when I post. Generally, I just do it as I’m inspired. It’s good to be more strategic.

P.S. Just some feedback about your website – I find the popup windows (especially because they pop up every time you go to a new page very frustrating). If I were not a TSA friend, I would have left your page and not come back.

3 years 5 months ago

There use to be one option on Facebook Home page, which when clicked reflects all updates from the Pages you Like despite their timeline of posting. The recent update on Home page is disheartening. Have a nice day!

3 years 5 months ago

I’m surprised they got to doing this, i lost hope that anything good and friendly would be developed for users like us.
What can i say, it’s definitely a good start, i just hope they keep working on it.