New Facebook Insights
Show What’s NOT Working!
Facebook’s New Insights format brings a lot of neat tools to the table… including the just-added ability to not only see what IS working but what is NOT!
Now, within Insights, clicking on the “Engaged Users” metric for a particular post will show you if any fans responded negatively… through hiding or un-liking your content.
While admittedly this is not the final say on reader sentiment it gives us a important missing piece to begin to figure out WHICH piece of content did the damage when we see unlikes/hides spike for a particular day.
It is important for fan page owners to track a number of elements including finding the optimum time of day for THEIR fans, finding their fans preferred media type, and watching for responses to particular pieces of content. We’ve been able to see when hides and unlikes would spike for a day but that rarely was helpful unless we only had one post that day and nothing the prior day which isn’t recommended.
Nice work Facebook!
How are you liking the new Facebook insights? What unique trends are you finding with your particular fan base?
Taking the Headaches Out of Internet Marketing
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- Facebook Insight Now Has Sentiment Analysis (sort of); Will Now Show Negative Feedback via SimplyZesty
- Facebook introduces sentiment analysis… sort of via WiseMetrics