Learning everything you can about getting traffic to your site, doesn’t guarantee that you will get piles of it by simply implementing all you’ve learned.
When it comes to generating traffic, some things work differently for different people and niches. So guest posting can work miracles for some and it may fail for you. To narrow it down even more, a certain site can work miracles for one guest blogger while it may fail for another.
To make sure you know which traffic generation effort is bringing results and which you should dump, the best thing to do is track all your campaigns and make decisions based on the results.
I use two tools for tracking, Google Analytics and Clicky Web Analytics. In this case, I will show you how to easily set up tracking for your campaigns using Google Analytics (which is totally free).
As an example, I will assume we are sending traffic from 3 guest posts to a newsletter opt in page. So in my case, I would be sending traffic to http://onlineincomestar.com/subscribe/
Go to GA URL builder and enter the link to where the traffic will go. Enter other parameters and hit Generate URL. Do that for all three guest posts.
This tool is for creating different campaigns (free and paid, emails and banners, etc), so you will be able to do much more than what I am showing you here, this is just one of the ways you can make it work for you.
Tracking guest blogging efforts
So let’s say I was guest posting on Blog1, Blog2 and Blog3. Also, let’s say that one of the posts I will publish will have a link in the content of the post, not just bio.
I would put blog names in “campaign source” and then add two different tags to the links in the post where I will have two links.
So it would look like this:
- Blog1 bio link: http://onlineincomestar.com/subscribe/?utm_source=blog1&utm_medium=bio&utm_campaign=guest%2Bpost
- Blog2 bio link: http://onlineincomestar.com/subscribe/?utm_source=blog2&utm_medium=bio&utm_campaign=guest%2Bpost
- Blog3 bio link: http://onlineincomestar.com/subscribe/?utm_source=blog2&utm_medium=bio&utm_campaign=guest%2Bpost
- Blog3 in content link: http://onlineincomestar.com/subscribe/?utm_source=blog3&utm_medium=incontent&utm_campaign=guest%2Bpost
This way you can easily see which blog brought you more traffic and in case of the Blog3, which link brought you more traffic.
Now, you can easily see if these blogs brought you traffic by just checking the traffic stats in Google Analytics, BUT what can happen is that you will get some traffic from the in-content link, some from bio link and some from comment replies. In this case, you won’t know exactly what brought the visitors so you would know what worked in your case.
Setting up these tracking tags will take a few seconds of your time, but tracking the links will bring you so much information that it will be well worth it. You will save time by dumping what doesn’t work and focusing on what does.
Do you track any of your traffic generation campaigns?