Are you tired of people copying and pasting your content? I have a really interesting tool for you here. It is free, so keep reading :)
There is technically no way you can stop people from copying and pasting your content. They can select all the text on a page, right click to copy and it is gone. Even if you disable the right click on your site, they can always see your page source. Which is even better, because that way they get the complete HTML formatting of your post.
However, for less internet savvy (or caring) audience, you may actually benefit from this.
Where is less internet caring audience?
These are the regular folks that are not into blogging, internet marketing and making piles of money online. So the majority of niche sites with every day topics, have a less caring internet audience.
This doesn’t mean they don’t know how to use internet or copy and paste your content. What I am referring to here are people who don’t care about dofollow and nofollow attributes, link building, blog commenting, etc.
They just want a piece of info and then, they want to share it with their friends. That is where this tool comes in. Meet Tynt.
What is Tynt?
The main idea from Tynt developers:
Improve your SEO, Improve your seo, keep users longer and measure your user engagement by leveraging the power of copy and paste.
The potential power of this tool is amazing. Check out the video before you read any further:
Now that you have an idea about what Tynt does, let me show you how to set it up and what is it doing. Note: I did not install Tynt on this blog but I did put it on some of my niche sites.
How to set up Tynt on your site
Tynt will give you a piece of code, a script, which you will add to your <head> tag. Before grabbing the script, you can customize the attribution, but I left all mine as default.
Once your script is added to the site, test is by pasting a link to your site into the URL field provided. It will check if your script is installed properly.
Give it about 24 hrs for the first results.
What does Tynt do
Tynt adds a link to your site every time someone copies and pastes a part of text or an image from your site. People will usually do that when they want to send a part of text to their friends using e-mail for example. So they will paste the piece of info they were searching for, along with the link to your site, saying Read More.
This is where the less internet caring audience comes in. If you were copying my post to steal it and paste it on your blog, you would delete the link.
But if you were searching for a baked chicken recipe to send it to your sister, you would most likely leave that link since it helps her find more info, in case she needs it.
Keywords taking your traffic
Tynt also measures and reports the keywords people left your site for, to find more information.
How important is this? It is very important. When you see a list of keywords people need more info about, you can write additional pages about those topics.
How does Tynt get these terms? Usually, people will copy one, two or a few words so they can paste them into a search engine and find out more about the topic. In the screenshot below, you will see that my number of these copies is 45%.
Here is a part of the content report. I marked some interested information you can see here (the stats are after about 30 hrs of installing the script).
There were 17 (35%) attributed copies for my content. That is 17 new links to my site. If it is in the email, it isn’t necessarily a link for SEO purposes, but it may bring a new person to my site.
9 of my images were copied. That tells me I should put a watermark on each image, for example.
The bottom right arrow is pointing to a copy that has 501-750 words. Maybe someone copied a whole post to re-post it. Then again, it doesn’t have to mean that, someone may have just sent an email to a friend (the site in question is an informational niche site).
There is also social tracking, but I have no results for that yet. I may not have many of those anyway, since that site isn’t very “social” by nature, unlike this blog :) Still, that is no reason not to show you this cool tool.
Why should you use it
Like I said at the beginning, you may not want to use it if you have a big blog about blogging, although I don’t see why not. But if you have an informational site, niche site, you are a writer and you post your work on your blog, this is definitely something you may want to check out.
You would be surprised how many people will actually leave your links in the copy.
This may not protect your blog from mean scrapers, but it may give you a small backlinking and traffic boost. More important, you will see which keywords are people searching more info for and write your content to match their wishes.
Let me know what do you think about this tool? I would love to hear your opinions on this.