Understanding Niche Jargon
It seems that every industry has their own language.
This jargon or lingo is usually made up as the industry develops. It helps insiders describe or explain what they’re doing.
The problem is that people outside the industry don’t understand a single word they’re saying!
Jargon is inherently frustrating for anyone trying to learn a new industry. And as a person aspiring to achieve internet marketing success I thought it might be helpful to include a few common phrases and their definitions.
Niche – A small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them. Source: Businessdictionary.com
Micro Niche – A smaller subset of a niche.
Content Marketing – publishing useful information with the purpose of attracting new visitors to your website.
Keywords/Keyword phrases – the words and phrases people enter into search engines, like Google, to find information
SEO – Search engine optimization – the process of making it easier for people to find your website via search engines. Generally it means trying to boost your websites page ranking or what page they land on in the search results.
SERP – search engine results page. It’s what you get when you conduct a search using a search engine. The first page is the most desirable because most people don’t look beyond the first couple of pages when they’re searching for information.
Link – a connection from one web page to another one. It can be embedded meaning the link isn’t visible but is rather attached to a word or phrase or it can be visible. For example like, this or www.visiblelink.com
There are also inbound links or links that come from another website. Outbound links are links that go to another website and internal links which are links that go to other pages on your own website.
Traffic – your website visitors. The more traffic you have to your site the more visitors you have to your site. Generally, the more visitors you have the more potential for profit.
This is of course just the beginning. The Internet and the internet marketing crowd have been around for quite some time and it’s a field that’s still growing and developing. There will be many more jargon words to come!
Niche marketing lingo can initially be enough to drive you batty! However, you’ll find that once you learn it, it becomes almost impossible to not use it!
~ Kim ~
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