Bloggers are so caught up with the latest trends, techniques and topics that they shoot themselves in the foot which prevents them from truly building a blog and brand that’s unforgettable.
There are three untapped methods you could be using, today, to build your blog and brand but I only urge the bloggers that want success to read on; all lazy bloggers that complain and refuse to do work can take a hike …
Method #1: Forum Stickies
You’ve probably heard of forum marketing but are you truly putting it to its best use? Probably not.
Chances are, you’re participating in a forum and leaving your backlinks around various threads through your forum signature. Sure, this works find for the most part but what you could be doing is creating a thread that will stand out and send you floods of traffic.
The method I’m talking about is landing a ‘sticky’ thread. Every forum has a variety of essential threads people have either immensely enjoyed or found incredibly detailed in information; these type of threads generally become ‘stickied’ to the forum because the community has found them so helpful.
The sticky threads will always remain at the top of each forum category; it often becomes an essential read for new members. A thread that gets stickied is viewed more than any other thread simply because it’s always prominent on the board; it’s almost like a free advertising spot that’s there.
There’s no secret to landing a sticky thread, only hard work. The best chance of landing a sticky thread is to deliver an incredible amount of information or resources for other forum members. If you did a great job the forum owner may stick it to the thread.
This will always leave your signature out in the open for everyone to find rather than having to continually reply to new threads on a daily basis.
Method 2: The Explosive Comment
When you leave a comment it’s generally done with the best intention but let’s not kid ourselves and remember that we’re also doing it to leave a link back to our websites. However, there’s a better way to do commenting that doesn’t’ require you to do so every day or every time a new post is published on your favorite blog.
Instead of going on a comment run, I propose that you focus on creating a single, explosive comment when you first land on a new blog (or even one that you visit in the past).
Leave a comment so long, thoughtful and information that it literally blows the socks off the blogger. This one comment can spur an entire discussion if you make a note to come back and further engage with the blogger.
In many ways, you hijack the post through your conversation.
This one, explosive comment will be so powerful that the blogger instantly visits your blog, leaves a comment, shares your work on social media, becomes a subscriber and even writes about you in the future.
Remember, it’s one thing to leave a comment and bounce; it’s a totally different game if you make every comment speak your brand and make a lasting impression on the blogger.
Method 3: The Ultimate Series
Say what you want but your content is lacking.
Most bloggers bounce between topics so frequently that it creates a blogging echo chamber; a blog where you merely entertain fellow bloggers although you have the best intentions to reach a completely different market.
The major culprit in the development of a blogging echo chamber is that you’re too afraid to devote to a single subject long enough.
You bounce between topics, jumping on the latest trends, covering the latest techniques and methods rather than sharing the tried and true methods that will stand the test of time.
Secondly, you’re not giving your readers enough information from a single post. Say what you want but an 600 – 1,000 word post isn’t enough to convey an idea completely. In fact, posts that are even 3,000 – 5,000 words can rarely get the job one.
You either fall to short of explaining an idea or you cover so much in a single post that people can only nod their heads, get overloaded and never put it into action.
What you should be doing to build your brand is creating a post series. A post series can be broken down so you’re not overloading your readers but you’re not omitting information either. A series is the perfect platform to completely cover an idea in a logical approach that your readers can work through.
The up-side of creating a series is that it becomes your brand’s product. People will always pass around the latest posts but when they are asked a great reference for learning a topic they always revert back to the epic post series. Make your own series and use it as a foundation for evergreen content; something that forever represents your brand instead of just going with the flavor of the month.
There isn’t a single successful blogger that took the easy way to building their blog and brand. Sure, you see those that made a killing this month but where are they now? They’re off trying to scramble up the next push-button scheme so they can taste their success again.
If you truly want to develop an unforgettable blog and brand you need to take remarkable action. It’s infinitely more rewarding to spend twice as long doing one of the above methods than to take the easy way out by slapping together a post and calling it a day. Strive to make a real impact with everything you do; that’s all I have to say. Now it’s your turn to do something unforgettable …
Murray is a blogger, freelance writer and online business owner. I strive to share the best content I can to help you succeed at starting an online business. It’s going to require work but if you have the guts to chase your passion you will be a success.