Using PLR to Create
Content is one of the website and business building aspects you’ll spend most of your time and energy on. After all, if your website or blog doesn’t have content then it doesn’t really offer visitors much benefit.
Now there are several sources of content and types of content. You can create:
You can also:
– Write it yourself
– Outsource it to a ghostwriter
– Have guest writers
– Use Ezine or syndicated content
– And use PLR
All of the above offer potential advantages and disadvantages.
PLR or Private Label Rights content is content that someone else has written. They’ve sold the rights to use the content. Sometimes there are restrictions on those rights but in general you can use it to publish on your website and you can repurpose it in any way you see fit.
PLR offers a unique advantage to many business owners. In order to make most PLR “original” it requires a bit of tweaking and personalization. Now as a niche business owner you can personalize your PLR by changing the keywords to focus on your specific niche.
There’s a lot of debate about whether PLR can serve a blog due to the unique content rules in SEO. Most of that stems from the fact that many people are lazy and just publish it without edits so it is identical and Google frowns.
However, even perfectly identical content can benefit your READER. Not all content on our blogs is wrote FOR the search engines. Treat PLR with the respect it deserves and you can get a lot of mileage out of it.
For example, if you’re a personal trainer you might buy an article bundle on fitness and exercise. These will be general articles. You can add your own personal touches, stories and voice to the articles and you can also add your niche keywords. It’s a quick and easy way to create original content for your niche site.
I’ve wrote a lot about using PLR correctly. If you would like to learn more about what PLR is, check out this post. Or, pick up the free report by Nicole Dean (no optin required) to help bloggers and affiliates better understand and utilize PLR as a timesaver.
~ Kim ~
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