Sitemaps For Videos?
Video sitemaps have become a key part of websites using a lot of self-hosted video and provide a way to tell Google about those videos.
Video sitemaps are most important for sites self-hosting a lot of breaking news or hard to find videos and will generally improve the “findability” of these videos.
While some people disagree, most Pros I have spoken with do not feel that video sitemaps (XML files) are particularly important for those of us hosting most of our videos on YouTube. (The downside of using YouTube for hosting is that YouTube often winds up getting our SEO traffic.)
Before you watch this, let me note that just like your regular sitemap.xml file, there are now plugins available to WordPress.org users to make this a LOT less scary!
English Translation: If you have self hosted videos, providing Google with a video sitemap and schema not only improves their findability, but can often get them to turn up in search results, with a thumbnail, right next to YouTube videos. This can mean a fast way to get on Page 1 of Google at times!
Pay careful attention to the fact that he said you should use both Video Sitemaps AND Schema.org Markup on your site together.
Learn more about video sitemaps here: http://www.google.com/support/webmasters/bin/answer.py?
For WordPress.org users, there are many very snazzy premium plugins that provide a wealth of tools and are likely worth checking out.
However, two plugins surface as notable in the free arena: Google XML Sitemap for Videos (3.5 rating on 40,000 installs) and a multi-featured Gallery plugin called Cool Video Gallery (4.0 rating on 40,000 installs). The first one is probably better for most sites that do not need all the extra features (chances for things to break) of the second.
However, that said, if I were truly serious about self-hosted videos ranking, I’d likely look closely at the extended features available in some of the premium plugins.
~ Kim ~
Simple Tech Tips For Marketing
PS: If all of your videos are on YouTube, you probably don’t need one of these unless you’re pushing a lot of breaking news. I personally do not use one on this site due to leaning heavily on YouTube.