You want some viral exposure for your business on Facebook? I saw a perfect strategy yesterday and had to share it with you.
I waited a little bit less than a day to see how it develops and I love the results. Gave me so many ideas.
It started with Jeff Dunham, the comedian, and his Facebook Fan page. Don’t get discouraged with his 6.4+ million fans, this will work for those will a few hundreds of fans as well :)
Jeff is having a new show premiere on September the 25th. He is using the Fan page to get people crazy about the new show.
How is he using the Facebook fan page for this?
He is posting short videos of the new show, single jokes he will use in the show.
He is also announcing two new characters (although he has already used one to test it in December last year, when I saw him in Las Vegas).
All this is creating the frenzy with his fans (I am one of those and I can’t wait to see the show).
The extra step
This is the main thing I have for you in the post. An amazing viral marketing strategy.
He posted an album with 5 photos. Each photo is one of his main characters with a big message announcing the new show premiere.
Then he announced a giveaway, where you need to put any one of those 5 images as your profile photo, leave a comment on his post and hope to win a signed DVD copy of his new show.
He will give away one DVD a day. DVD’s price is $16.99 so in plain maths, if he runs the giveaway until the premiere, that would be 7 DVDs. Total promotion price $118.93.
What is he getting?
Thousands upon thousands of (almost) free ads all over Facebook. If you put one of these images as your profile photo and you have 400 friends, that is 400 people who will see his ad. We all know that most people have way more than 400 friends (although FB says the average number of friends is 160, the majority of my friends are well over 500).
The guy is a genius :)
Here is a screenshot after 21 hours.
Most of the people who left a comment changed their pic, that means that more then 3.000 people now have one of the promo photos as their profile picture.
Let’s say there is only 3.000 people who changed the photo. Let’s say that each has only 160 friends. That is potential of 480.000 people who will see the ad for the new show. We all know that this number is way higher than the estimate I just made.
Talk about viral marketing.
How can you benefit from this?
Besides doing this photo change and winning the DVD there is a lesson here :)
I think everyone can use this tactic to their benefit. I know that, if you read blogging blogs, but have a small business or a niche website, you usually say “Oh, this isn’t for me, it is for bloggers”. I am going to give YOU an idea.
Let’s say you are running a personalized, custom made earrings store. You need more exposure and more customers. You can use this exact tactics to get it.
Create an album with several images of your best work. One pair of earrings per photo. Include your store phone number on it, or your URL, anything that will be easy to remember and make it easy for people to contact you.
Then create a contest, the same way Jeff did. Ask people to put an image of their favorite earrings as their profile pic for a week and leave a comment on your post. Choose one winner a day or a week, depending on the amount of business you have.
You can create different rules, for example, choose one winner a day for a week that will get 50% off their favorite pair of earrings and then choose a weekly winner that will get a free pair.
You will only need a few hundred fans to make this work. With businesses like this, all the fans are usually feeling pretty warm about your products when they like your page.
But I am only a blogger
There is hope for you (us) too :) You can do the same thing and give away your services, books, reports, ad space or anything that your visitors are usually interested in.
Any type of business can use this strategy. Some will have to be witty when it comes to the image they will use and a great design will probably get more people to join the contest.
Let me hear what you think about this?
Note: Someone might have used this strategy before, J. Dunham might not be the first, but this is the first time I see it.