What Is A Micro Niche?
Once you begin exploring various niches in your journey into internet marketing you may run across the term “micro niche”.
We’ve already defined niche marketing as marketing to a specific audience. It’s a topic that has a narrow and targeted audience.
Instead of marketing to the entire pet population for example, you’re marketing to all owners of Siamese cats.
You have the niche thing down and maybe you’ve started researching potential niches for your own business. And then you stumble across that word “Micro Niche.”
Are you on the wrong track? Is there something else you’re supposed to be doing? What on earth is a micro niche?
Micro Niches are topics that are even more targeted. They’re often based on very specific search terms. For example, “How to bathe a Siamese cat.” Or “Siamese Cat Habits.”
Micro niches can be used to create a single website or they can be used to create website pages that all support a niche. For example, if you have a Siamese cat niche you might then focus your content on five micro niches. Again, like researching your niche you’ll want to use search engines or specific micro niche keyword finding tools to help identify profitable micro niches.
Often, if your niche is initially narrow enough then the micro niches serve as your five to eight categories on the site for good SEO.
Why Micro Niches?
The internet is a continuously growing entity. Each day more new content is added. As this happens competition for the commonly searched phrases and topics becomes fierce. As more competition enters the game profits can be reduced. Or it can take time for newcomers to achieve profits.
Micro niches enable internet marketers to find popular phrases or topics that don’t have a lot of competition. Instead of marketing to 100,000 people you might be marketing to 5000. However, the idea is that if you can become the primary resource for those 5000 then your profits have the potential to be huge.
Micro niche may also be known as a “long tail keyword” which is to say that it often is a multi-word term due to its specificity. Long tail keywords are a great starting point for a niche marketing site to focus on because their lower competition levels make it easier to compete strongly in your early months.
As you’re conducting your research keep micro niches in mind. Check out Market Samurai to learn more about how to research niches and micro niches to find the most profitable and enjoyable opportunity for your needs.
~ Kim ~
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