Selling Information Products
For Fun And Profit
If you’ve ever thought about starting your own online business, consider becoming an information marketer.
What is Information Marketing?
Information marketing is the creation, promotion and sales of information based products that are created once and sold many times.
Examples of infoproducts include books, ebooks, DVDs, workshops (taught & recorded for sale too), mp3/audios and more.
Information marketing has an extremely low startup cost. You can actually start your business for nothing more than it costs to register a domain name and host a website.
Generally information marketers begin as niche marketers meaning that they narrow down the topics they will work with into a niche (category) that is narrow enough to get them some early traction easily.
You can make a great living writing or talking about something you love. It really doesn’t get any better than making a living doing something you love.
Imagine if you love being a parent, being able to make a living talking to other parents and helping them solve their problems. Or if you love fishing or woodworking or dogs, you can create information products about your favorite topic, help people solve their problems and make great money at the same time.
There are no inventory or fulfillment obligations with digital information products. One of the drawbacks to owning many other types of businesses is that you have to ship your products, which can be costly, and you have to store and insure them. With digital products there is nothing to store or ship.
You can make a profit on one single product for years. Imagine creating an ebook and still earning an income on it five years from now.
Information marketing can be a great way to supplement your service based income as well. However, often service based businesses have clients that can not be assumed to be a good fit for information products. Many clients of services are clients because they do not have time to learn to do it themselves. Information products are for those who want to learn it themselves.
Information products however can create a great solution to having “something” to offer the potential client that can not afford your services at this time.
Almost all companies can benefit by adding an infoproduct to their offerings as infoproducts boost business in a number of ways!
There are many other reasons to become an information marketer but don’t just read about them, experience them for yourself!
Here’s To Your Success!
~ Kim ~