What Is Niche Marketing?
If you’re interested in internet marketing to provide a full or part time income then you’ve probably already done a bit of research. Chances are, if you’ve spent time investigating your internet marketing options, you’ve come across the term, “Niche Marketing.”
Niche Marketing is quite simply marketing to a specific audience.
The best way to describe it is to provide examples of niches:
* Home decorating – not a niche. Too broad
* Decorating with Lamps and lighting – niche
* Home decorating on a budget – niche
* Decorating with pillows – niche
* Pet care – not a niche. Too broad
* Pug care – niche
* Great Dane training – niche
* Bird cages – niche
* Parenting – not a niche. Too broad
* Single parenting teenage girls – niche
* Raising healthy children – niche
* Divorced parenting – niche
So it’s easy to see what a niche is. It’s a topic that has a very specific audience. Instead of trying to market to everyone, which can be difficult due to competition and budget, it’s often much easier and more profitable to market to a very targeted audience.
So How Do You Choose Your Niche?
I’ll tell you what not to do first. Don’t choose a niche primarily because you think it will be the most profitable. I was speaking to a woman the other day who said, “I don’t need passion. I can get passionate about anything that makes me money.”
Really? If toilet seats were a very profitable niche could you get passionate about that? I doubt you’d get out of bed excited each day to market toilet seats. Though, anything is possible.
The first thing you want to do is to make a list of topics you’re interested in. They can be broad at first. Then you’ll narrow them down into potential niches. For example, you might list Rock Climbing as a potential topic. Then you might list ten to twenty potential niches. For example, Rock Climbing in Texas. Rock climbing shoes. Rock climbing with children and so on.
Then, because profits are important – no one is arguing that, it’s time to do a bit of research. What niches have a profit potential? Meaning what niches have a lot of demand but little supply? You might find that there are 100 great websites about Rock Climbing in Texas. If there are only 100 people looking for those keywords each day then it’s not a profitable niche to get into.
You can use any keyword tool to get started with your research. This process can take time but it’s worth it in the long run. You’ll be able to come up with a niche topic you enjoy and one that will make you the money you want.
~ Kim ~
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