Since Big G did the Page Rank update there has been even more talk about nofollow and dofollow links.
What is a nofollow
In my own simple words, it is an attribute you can assign to a link that will tell Google not to follow the link.
Basically, it tells the Search engine that the link should not influence the targeted page’s search engine ranking.
Did you notice that I said Google and not Search engines (plural)? Nofollow attribute is connected to Google, same like Page rank. It does not affect results in, for example, Yahoo, since Yahoo doesn’t have PR.
How can you add nofollow to a link?
All you need to do is add a piece of code to your link HTML:
In a link it would look like this:
<a href="URL" rel="nofollow">
How to add nofollow in WordPress?
WordPress is so popular cause it is easy to work in. Most of the time, you have no idea how your code looks. But to add the nofollow to certain links, you will have to get into the code.
When you open the HTML tab, you will see your post content with some of the code. Scroll until you find the link you are looking for and add the nofollow attribute.
Is WordPress dofollow or nofollow?
This is something I have been asking myself too. Some places I read say it is by default nofollow, some that it is not.
What I have seen while using it for these few months is that the post content is by default a dofollow and that the comments are nofollow.
By comments I mean your name that is linking out of the page. You can change that to dofollow using some plugins. I do not use them so I would not vouch for any of those.
When ever I link to a post, I make sure it is a dofollow since I want to recommend it and I vouch for it in Google’s eyes. So if I mention you in a post or you make my Sweet Sunny Saturday bi-weekly best posts round up, you can be sure you are getting a dofollow in-content link.
When and why should you add a nofollow?
I have this rule I follow when it comes to adding nofollow to my links:
- always nofollow paid links
- always nofollow affiliate links
- always nofollow links to those who nofollow theirs, like big social media sites
You should always add nofollow to paid links.
People will argue about this issue but this is something that in my book is not negotiable. Some say that in case you nofollow a paid link, you won’t sell many of those.
Well, here is the real question for you. Are you selling your Page Rank or your advertising space? Advertising space is supposed to bring more traffic to a site paying for it, so why would you give your PR as well?
I have several niche websites with PR and each and every time I sell ad space on them, I make sure that the buyer knows the link will be a nofollow. I also state so in the “Advertise with us” page.
Never sell dofollow links.
If you don’t trust me, here is what Matt Cutts from Google says about paid links.
Always put nofollow on your affiliate links. They are a kind of paid links and you don’t need to dofollow them.
I always add a nofollow when I recommend someone on Twitter (even when I link to my own profile), Facebook or any other social media site.
Why? Because adding dofollow to a link every time I recommend Ingrid on Twitter won’t bring her anything. The attribute of the link (nofollow or dofollow) won’t bring her more followers. All I would be doing is giving more to Twitter. With millions of links going towards it already, I am saving my dofollows for blogs I love. And by the way, they nofollow their links so…
Is it wrong to turn your blog from dofollow to nofollow?
The other day Alex Whalley talked about turning his blog into a nofollow at How to increase pagerank.
Many came down on him and I heard some not so nice comments about it. Well, this is something I really get passionate about. So here is my take on switching your blog to nofollow:
- Alex has the right to do what ever he wants on his blog and no one should judge him. If the reason is to save and regain the Page Rank, which is the original plan as far as I got it, great. I hope he does.
- Even if the reason is that he just feels like it, how about not trying to persuade him he is wrong and just let him do it. It is after all, his blog.
- I understand we are all trying to build links to our blogs. And we like dofollows way better than nofollows. But how about commenting for the sake of commenting? How about not searching for posts with PR 4 to comment on and just comment to tell the author that you appreciated the effort of writing the post. I can’t see anyone being annoyed with Problogger and Copyblogger being nofollows and no-CommentLuv blogs!
- As far as expectations go, I understand that people who had their dofollow links turned into nofollows don’t like it, but you should always expect things like that. You still have the link. What will happen if Alex decided to cancel the blog all together and you actually lose all the links?
If you get mad at Alex, the first thing that comes to my mind is that you were there only for a link.
There are many dofollow blogs you can comment on but you don’t. Why? Because they are not good enough to attract you to comment on them.
I comment for many reasons and if there is an agenda behind my commenting, it would not be link building. It would be “stealing” the traffic and getting people to click and visit my blog.
But I have no agenda. I just wanna read more and connect with more people.
I never care about the PR of the blog I comment on, I don’t care if it is a dofollow, I don’t care if it has plugins like Keyword Luv and Comment Luv.
Are you trying to make money with your blog? Yes? Then you need traffic. People that come won’t know or care if your link was a dofollow or a nofollow.
So how about writing better titles and not worrying if the blog is a dofollow, but if it can bring you some traffic.
Every single visitor is something you should care for. If it is all about the money, I can tell you one thing with 100% certainty – you never know who will bring you money!
You know what nofollow is, how, when and why should you use it. You also know my feelings about it.
Here are some questions for you:
- do you (and when) use nofollow attribute on your blog
- how do you feel about changing the follow attribute of a blog
- why do you comment on blogs – just for links or other reasons?