Focus, They Tell You….
But On What Is Usually The Bigger Question!
As I mentioned in yesterday’s post – when I opened my inbox to my subscribers biggest questions there were a lot of common trends!
Today I want to share with you some insights into a common problem for almost every business owner!
I bought a course not too long ago that I’ve been trying to get through and apply it. Yet keeping up with it, with the other course I bought last week and didn’t finish yet, and then the hours a day Facebook and Twitter take, and then I need to write a post or three… and somewhere along the line I need to make an optin offer… and I still don’t understand this autoresponder thing really even though I have people signed up. I’m getting to be okay with a bunch of things now but I’ve still not mastered anything. My heads spinning and there are a dozen… no, wait, let’s be honest… a dozen dozen… things on my to-do list that are all marked “priority”. I don’t even know where to start but I know I work hard and yet at the end of the day I go to bed exhausted and can’t tell you one thing I really accomplished.
Sound like somewhere you’ve been?
I know I have!
And let me just say: Overwhelm SUCKS!
I’d like to share with you what I shared with them:
“I’m getting to be okay with a bunch of things now but I’ve still not mastered anything…”
It’s important to understand that the reason we get frazzled and flustered and overwhelmed in the insanity is not because we don’t know enough.
It’s also not because someone else has bought some magic course we haven’t.
It’s not an information problem.
It’s a filtering problem.
Once you understand which pieces are important RIGHT NOW and which to filter out into the periphery like background noise then things will not be so insane!
The problem is when we try to take it all on at once and feel as though every task has a “highest priority” label on it!
Fortunately – it doesn’t!
Okay, don’t throw the keyboard at me yet! Let me explain!
The key to success out here is laser focus.
A flashlight says “I’m going to master blogging, ftp, video marketing, copy-writing, graphic design, social media, SEO and PPC today!”
A laser says “For the next 30 days I’m going to give the content on my blog my highest attention” (Just a hint: that means all that article or social marketing jazz has to wait its turn)
– OR –
“For the next 30 days I’m going to work strictly on video marketing on Youtube” (Just a hint: that means the other video platforms are saved for a different month.)
– OR –
“For the next 7 days I’m going to bust my tail until this sales page is finished”. (Just a hint: that means that launch webinar everyone’s talking about, you won’t be watching because it interferes)
– OR –
“I’m going to put all my focus on SEO” (Just a hint: that means ignoring social media and paid advertising until you’re very good.)
Who has made a name for themselves in this industry in the last year?
Those that have picked ONE aspect of the entire pie and became an expert at it.
You have to pick one. I know it’s frustrating because we know the other parts can help build our business too.
Yet it’s like too many cooks messing with the soup.
Hey! Watch where you aim that keyboard! Hang on a minute…
Just like in the offline world – Jack/Jill of All Trades makes a lot less than they probably should.
Buy only what you need for this particular phase and have an agreement with yourself to implement it immediately.
Whatever you do – don’t go buying a course you won’t need for at least three months. I made that mistake (more than once) Bad idea.
It hurts your business at countless levels. Financial, Time, Energy, Distractions, and eventually outdated content.
Head down in our work, blinds on, focused till the rest of the world falls away until a task is done.
That’s how we win the game.
The REAL problem is … we often don’t know how to assign priority to that task list.
No shit Sherlock right? LOL!
Go get a piece of paper you can do a quick sketch on…
Draw a funnel shape on the paper (that’s your “marketing funnel”) … and the closer it is to the bottom of the funnel the more priority it gets. (Assuming you ARE here to make money)
The very bottom of the funnel represents a purchase being made and income going into our pockets. You can draw a $ sign there.
At the upper/outer lip is your traffic sources (SEO, SMM, PPC, etc). The middle of that funnel is extended engagement with them that builds their trust to get them onto a page that has a way to offer them to subscribe.
Where the funnel gets real narrow and maybe in your drawing starts to have a neck, that is when a person subscribes to a list that has an incentive that is related to what we want to sell.
(Yeah that means if you bait people with a How to Lose 10 lbs Tomorrow ebook, but want to sell them a How to Get Your Ex Back training course… it doesn’t count, they aren’t there for that.)
The time in the “neck” of this funnel is the time a person spends on your list, getting to know you, warming up to you, getting used to you being part of their day.
So lets break this down in terms of our To-Do List:
Product Creation has priority to Sales Letters has priority to Auto Responders has priority to Optin Offers has priority to Blogging/HTML has priority to SM/SEO/PPC.
Did you notice how much stuff comes BEFORE traffic generating techniques like the time sink known as Facebook?
Traffic is not only useless – it costs you that person ($) – if you bring them into the funnel are not ready to capture a optin and generate a subscriber and eventually create a sale.
(For a Network Marketer, rather than a sale you’re going for enough rapport you can get a phone number and establish a dialog. If you’ve built enough trust then after a call or two or even sometimes three you can present your opportunity. This trust level may happen before a subscription in a few cases in social media so don’t let it disrupt your logic of how the funnel works.)
Now – Take that To-Do list – and find the item on it that is nearest the $ sign and put a “#1” next to it. Now the next one #2. Stop.
Don’t worry about the rest of the list, it’s not even worth your time to number them. All you care about at this moment is knocking out #1.
Accomplish the thing that is closest to the money… and you have done great work today!
Focus on what you need right now to knock one thing off that to-do list… just one… and let me know how I can help.
PS: Now GO DRAW YOUR FUNNEL – and then come back and reply! I’m serious! Don’t just read this post, use it right now to get clarity on your next action or it becomes just one more thing on your to-do list!
PSS: Having trouble allowing yourself to just work on one thing at a time? Then this video and this blog post may help.