Why Publishing a Kindle and Nook Book
will Help You Grow your Business
Being a published author carries clout but, more importantly, it expands your reach and grows your existing brand and business.If you have any type of business, from a bricks and mortar business, to a strictly online business you likely want to establish yourself as an expert in your field.
Whether you’re a service provider or an Internet Marketer you can publish a book on Kindle or Nook to expand your reach thus growing your business beyond anything your present audience.
Today Kindle eBooks outsell print books and Barnes & Noble’s Nook won’t be far behind the curve if the sale of the Nook is any indicator of the future.
There are many great reasons to get involved but the number one reason is that publishing on these platforms will increase your reach and grow your business.
People can download your books on vacation, at the airport, sitting in the car while their spouse drives, or while waiting in the doctor’s office. PDFs are great when I’m at my desk but when it comes to written word, nothing beats an eBook for on-the-go reading!
You can write it yourself, outsource it, or even use existing eBooks and eReports you’ve written in the past. With some simple formatting, proven templates and updating your old books can be ready to publish within hours.
You can even use public domain content and private label rights content (if used right and made to be original) to publish via eBook on Kindle and / or the Nook. The only limits you have are of your own making because lack of talent will not keep you from publishing on the Kindle or the Nook. It is a very easy platform to work with.
No matter what material you decide to publish, as long as it fits in with your target audience, it will help you become better known, expand your reach, increase your clout, and further establish you as an expert in your niche. Publishing eBooks on these venues can increase your profit by giving you another stream of income if you choose to sell your book instead of give it away free.
While free is a good option, nothing feels better than getting paid for marketing yourself by charging a low fee for the eBook. The low-cost of eBooks makes them an easy purchase for most people while allowing your brand to pay for its own marketing.
You can also create many other opportunities with your eBook by getting clients interested in you in a new way. For instance, by publishing case studies of clients you’ve helped, that also gives tips for people to do it themselves, is a great way to get your foot in the door with a new client.
The client may read your eBook and decide he or she doesn’t want to do it themselves, in spite of your excellent suggestions, and instead wants you to do it. This is a common bridge or filter used to separate your service clients from your information marketing clients in a pain-free way.
It’s not too late to get in on the ground floor of eBook publishing for Kindle and the Nook, but time is passing by quickly and things change lightning fast. This opportunity might not always be free. Want to learn more about Kindle publishing? Check out Kindle Revolutions.
The quick changes happening with article marketing, search engine algorithms and mobile marketing informs us that changes will also happen with eBook publishing, so don’t wait, dust off those dusty ebooks and get started!
~ Kim ~
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