Klouts Expanding &
New Networks Being Included!
Klout, the social reputation scoring platform that’s been gaining a lot of attention lately, has recently announced an expansion of its integration into your social networks.
Klout is by no means perfect and has both its advocates and haters as any social score platform does but one thing is certain… for the moment… its amassed sizable attention!
Originally, Klout only connected with your Twitter and Facebook accounts and used that to generate a score of your social media clout (or influence). More recently LinkedIn and Fourquares integration was added.
Now, as we all eagerly wait on Google+ to hurry up and get an API together so that our work there can be counted, Klout has opened up connectivity to a BUNCH of sites (many of them niche/specialty) that users have been waiting on.
While I initially found this a good thing I also heard rumblings from friends that felt that Klout was abusing their user base by forcing them to extend into more platforms than was easily maintainable in order to maintain a good number.
I personally look at it the other direction. I think that Klout is finally expanding out to places that people actually have clout in and making the number less biased towards those who are only on the “big three”. There are plenty of influencers on these smaller networks. Just like in real life the total social influence or clout we have is not confined to any of the big three and its nice to see those that have big followings on sites like instagram finally getting some recognition for what they do have there instead of penalized that its not all on the big three.
Is this going to make some scores dip for those of us that are not strong on all those networks? Sure, but at least the number becomes more realistic overall. I’m also inclined to feel that this may alleviate (or at least make more challenging) some of the “gaming” (faking) of klout scores that has been cropping up.
What we don’t know – and makes me dubious – is how klout will be determined on platforms like WordPress and Blogger. Seriously… there are so many ways that could be done wrong that it makes me hesitate. I’d like to see something along the lines of points for comments per post ratios and such rather than just raw traffic which is SEO not social media.
My friend and coder/developer, Rajinder Yadav, pointed out that the current lack of providing strong metrics for advertisers and businesses is what could marginalize klout over time. Raj is keen enough to realize that at some point in time Klout has to better monetize the data they are collecting and that means the data has to be high quality and presented in a way that businesses find it easy to turn into dollars. Klout Perks, for example the recent Spotify Klout Perk, are just one way that Klout can monetize this data (while keeping control of the data at home).
What do you think of Klout’s expansion into these other social networks … and sites that are only distantly a social network like WordPress and Blogger? How do you feel this will impact you as a Klout user? How do you feel this might impact how you view the results of the Klout score? Are there networks not listed yet that you feel are strong, vital and important enough to you that you’d like to see listed yet?
Lets share thoughts below! Thanks in advance for your comments, shares, tweets, likes and love!
Taking The Headaches Out Of Internet Marketing
PS: If you’re not already a subscriber, drop your name and email in the subscribe box and sign up now for my newsletter, tips, freebies and recommendations to help you accelerate your business!