Bloggers Borrow A Trick From The New York Times!
Not too long back the New York Times website started using a little “fly-in” box near the footer of the site for anyone that made it to the bottom of a post…
And suddenly every blogger wanted one!
A WordPress plugin that imitates this feature, displaying another post in the same category as the current post, has been introduced and is causing a lot of excitement.
upPrev: NYTimes Style “Next Post” Animated Button
A mouthful of a plugin name for sure but we’ll take it anyways!
(screenshot of UpPrev adjusted to work with Wibiya running on my blog in Firefox)
I picked up this plugin after seeing it on Sire’s blog and found out he’d blogged about it and linked to a post from Tec3D where they had wrote about it.
In this super-short video you can see the original in action on the New York Times site.
UpPrev easily imitates the original as well as giving us the ability to specify how far down the entire length of the page someone needs to scroll to trigger it and potentially mounting it before rather than after the comment section.
You can easily find it in the wordpress plugin repository or by simply going Dashboard -> Plugins -> Add New -> Search -> New York Times
…. and looking for the full name “UpPrev NYTimes Style “Next Post” Animated Button”
At the moment I’ve got some custom code running that makes my page real long after the comment section so you got to scroll WAY down to trigger it but that will go away soon.
UpPrev & Wibiya
One conflict I found was that it sat behind the wibiya toolbar (would be the same for other toolbars including Meebo toolbar) when using it in the footer.
You can either make a very easy to alter code-change or set it to display before comments, but I wasn’t super thrilled by that at a low resolution (though it does work and is simpler) as it can overlap comments.
That’s all folks! A simple little plugin that improves interlinking and theoretically reduces bounce rate. You can read more about the benefits of interlinking in another post of mine and how it helps both reader enjoyment and SEO.
I have not tested this plugin extensively but several blogger friends of note have and there have been few complaints. Please let me know if you encounter any issues with it but I feel that is unlikely unless there is another plugin that overlaps it.
Anyone comfortable with styling blogs with css could easily make this plugin match the rest of the theme.
Do keep in mind that every single plugin you add to your blog adds additional time to the loading speed of your page and can both annoy visitors as well as cost you an SEO penalty for page speed. Only add plugins that deliver enough of a feature to keep readers around, foster relationships, improve retention and further list building substantially enough to outweigh the “expense”.
What plugins are YOU using to foster reader retention, improve SEO interlinking and reduce your bounce rate? What do you find is working vs not working? Has any particular plugin made a huge impact in your bounce rate numbers?
Thanks in advance for all the comments, tweets, facebook shares and syndication love! You rock!
PS: Before you ask, no I really don’t know if I’ll be keeping this after the theme re-design that’s coming as part of my blog’s 1st birthday present in January. I don’t get to keep many awesome plugins because I have to keep the blog lean so its fast and can handle this much traffic. Will depend on a number of factors that I can’t predict just yet.