Tips for Wrapping Up the Business Year

December 10, 2012 · 12 comments

in Marketing

Tips for Wrapping Up the Business Year

Metallic Christmas Ribbon/Bow designed for a gift or packageWrap The Business Year
Up With a Bow!

The end of the year is a time to wrap up loose ends, as well as a time for new beginnings. Getting everything done at the end of the year can be a little hectic. This checklist can help you prioritize your time and make sure you set yourself up for a fantastic new year.

==> Checking Your Vision Statement and Goal

Perhaps the most important thing you can do at the end of the year is to see whether you’re on track for your long-term goals and vision.

It’s very easy in business to get sucked into the day-to-day operations. You get so concerned with hitting the next immediate target or putting out the most pressing fires that you lose sight of your ultimate goals.

The end of the year is a good time to review those goals. Are you on track to hitting your vision?

Here’s some tips for setting goals that are actually keep-able!

==> Review Your Budget for Next Year

Look over this year’s financials. How much did you earn? How much did you spend? What’s your return on capital?

Look at the highest ROI aspects of your business. What can you expect over the coming year? Do you expect profits to increase or decrease?

The end of the year is the ideal time to set your budget for the next year, because you have all the data for this year to look back on.

==> Schedule Seasonal Promotions

The holidays are a fantastic time to end the year with your accounting books “in the black” (meaning that you are making cash!) through the addition of some holiday promotions and specials. 

It’s important to run promotions that are actually useful – and not overly aggressive – to your loyal readers. You want to benefit them and not penalize them through aggressive marketing. Don’t ask your loyal customers to make up for the sales you didn’t make earlier in the year but instead set out ways to really benefit them!

Here’s some tips to help you do seasonal marketing right!  

==> Employee Evaluation Time

Even in a small company, you should still evaluate your employees  and freelancers on a regular basis. Are your employees pulling their fair share? Is your freelancer the right fit for your business? Are there employees that aren’t performing as expected? Is the VA becoming more valuable to you over time as you train them?

GE’s former CEO Jack Welsh famously fired the company’s bottom 10% performers every year. You don’t have to go to this extreme, but keeping your staff force lean and sharp should be a part of every company’s credo.

==> Make Large Purchases

Often times the end of the year is the best time to make big purchases. If you have leftover income, you can write off the expense under this year’s taxes rather than next year’s taxes.

Generally these kinds of purchases would fall under the capital intensive equipment category, also known as a Section 179 purchase. The maximum amount you can spend in this category is $125,000 and you must put the equipment into use by the end of the year.

If you meet these criteria, you can save a lot of money on taxes.  The key to remember however is that you should not spend money just to “save money” as the net impact is still spent money that you may not have had in the budget to begin with. 

==> Back Up Your Files

Finally, take the time at the end of the year to back up your files and do a full backup of your web hosting account. At least once a year, store all your most vital files on an offsite backup facility or at least an external hard drive stored at another physical location.

These tips will help you wrap up all your loose ends at the end of the year and get you set up for a profitable launch into the next year.

~ Kim ~
Simple Tech  

PS: Looking for some beautiful holiday html web templates or Christmas graphics for your holiday promotions? Check these out!

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{ 12 comments… read them below or add one }

Donna Merrill December 10, 2012 at 12:14 pm

Hey Kim,
Great points for our year end especially the reminder of backing up files! Have to put that one on my list of to-do’s within the next week.

David and I have been actually going through this – Looking back, seeing what we have accomplished and reviewing the financial status of business.

We do get caught up in that day to day routine and it is so important to look back in a year’s time. We discovered so many things we have accomplished and actually went out to celebrate it! Who knew? It is important to measure what we have done to see what needs to keep going or needs to be kicked out!

We also realized those goals we did not accomplish but that’s OK! It is on our 2013 list now. When we reviewed our purchases, there was nothing there that was unused, nor put aside. Guess we were pretty good at that.
Thanks again!
Donna
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Steve Borgman December 10, 2012 at 4:18 pm

Kim, what a fantastic checklist. I’m adding it to my Instapaper articles to be filed for the future. Also, I’m going to store it in Evernote as a future reference guide. I, too, love the tips on backing everything up. As for the goals, I’ve been working on them since September. I have just a few more days to finalize both the personal and business goals :)

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chanikacha December 11, 2012 at 3:40 am

That’s a great list Kim! Now that is holiday is coming we must be prepare in our business. This list is a great Idea to follow. Thanks Kim!

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Pelin December 11, 2012 at 7:59 pm

Couldn’t agree more with you when it comes to purchases to write of any expenses.
I go on a shopping spree each December and combine it with my Christmas shopping and it the most fun I’ve whole year.
Though I gotta admit that lot’s of the stuff I end up buying are stuff I could have been without.

By the way, when I enter your site while I’m logged in to Facebook and use Facebook as my Fan/Business Page, a big white box pops-up, with a 1×1 inch button at the top-left corner asking me to switch to my personal account and blocks your whole site.

I can imagine that the majority of your readers are business owners with perhaps Facebook pages and a couple of them are visiting your site without logging off / switching back to personal account and don’t know how to close the big pop-up.

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Thomas December 12, 2012 at 2:00 pm

Hi Kim
The end of the year is for sure a good time for a blogger to look back to see what goals has been archived and which never made it all the way. It is also a good time to set goals for the year to come. I am not sure about my goals for 2013, but I will have to figure out something to aim for :-)
Happy Christmas Kim

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Garen December 12, 2012 at 7:57 pm

Hey Kim,

Yes, I will be looking over my spendings and ROI with my accountant to see what I can improve on. Basically, anything that isn’t making me money disregard it. 4 years in business, but I can improve all the time. Such as not getting side tracked on the net. Yes, I am thinking about getting a new Apple and writing it off :). Don’t really need one but my 24 inch is fine, but 27 sounds better :) I have backup already scheduled once a week on my external hard drive. A couple years ago I thought my Mac was toast and luckily got it fixed and went and bought a external 2 TB hard drive. Talk about your heart skipping a beat!
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marquita herald December 13, 2012 at 7:43 am

Great tips as always – I’d just like to add that I think it’s just as important to take the time to review this year. What worked, what didn’t, what could have been done better, what we definitely want to do again. And especially, celebrate your accomplishments – big or small. It’s so tempting to focus on the big goals and big wins – but real growth happens slowly over time and those small accomplishments should be recognized as well.
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Dara Khajavi December 13, 2012 at 3:44 pm

Thanks for all the great advice. At this time of year, it can be hard to remember priorities. The joy of the holidays can be quite distracting. It is definitely important for a business to always be aware and top of the game. Second place is always trying to be first place. It’s important for first place to think like they’re in second place.

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Lynn Jones December 13, 2012 at 10:01 pm

One of the things I like about the year ending and the new one starting is just what you are saying. It is a time to evaluate the past year and what happened with our life and business. Where can we make changes? What fits nicely in our life? What is making money? What don’t we enjoy? What is it that we really want to accomplish? Have we fulfilled our desires for the year?
Thanks for sharing about this…you have given some pertinent guidelines for making our decisions.
Lynn

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Fatima December 16, 2012 at 1:11 am

End of the year is also the best time for making new plans and covering the lapses from previous year. All tips you have shared are crucial. Thanks for sharing.

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Rovie December 23, 2012 at 9:34 am

Great tips to end the year with a bang. Thank you for the reminder. I almost forgot to back up my files.

I have learned a lot stalking some of your posts here.

Merry Christmas Kim! :)

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Steve February 22, 2013 at 1:35 pm

I usually do not have the revenue at the end of the year to make a large purchase and write it off, but sometimes something comes up that needs to be purchased and the deduction is great.

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