There are many ways to monetize a blog. One of them is to create and sell an eBook.
This is a strategy many bloggers successfully use to generate a full-time income. Unfortunately some miss the boat on this income stream.
Bloggers often make excuses for why they can’t write an eBook. Ultimately these limit the profit potential of a site. Today I’ll talk about eleven of these excuses and show why they’re completely untrue:
Excuse #1: I don’t have time
We all are given the same twenty-four hours every day. Some people maximize this time; while others are unable to accomplish the simplest of tasks.
I propose a simple solution. Set aside a half hour each day to work on your eBook. Preferably, do this first thing in the morning – Before starting your day.
This is a technique I implemented back in January. Every morning I’d wake up and immediately write for an hour. The result is I’ve (almost) completed an 80,000 word eBook.
Don’t underestimate how much you can accomplish with consistent effort. Write a little bit each day and you’ll have an eBook in no time!
Excuse #2: I don’t have the expertise
I’m not going to lie to you. A lack of knowledge is a legitimate reason for not writing an eBook. But it’s still an excuse. As a blogger, it’s your job to become an authority on a topic. If you don’t know something – Learn more about it!
Furthermore, I guarantee you’ve established connections with a few experts. You could create a product by interviewing these people. Just ask them for their secrets to success and you’ll have an information product.
Also, you could create a regular interview series with these experts. This is what David Deangelo (Eben Pagan) did with his dating business. By the way…this interview series is part of an 8-figure income model.
Excuse #3: My writing sucks
This is an area where I personally struggle. I don’t think I’m the greatest writer. But this doesn’t prevent me from creating an eBook.
One trick I use is to write in short, punchy sentences. Like this one. It’s actually pretty easy to write instructive text when you break it down into small bits.
Another trick is to pick up a copy of “The Copywriter’s Handbook” by Robert Bly. This book is a great place to learn how to communicate in a clear, concise manner. My copy is always nearby whenever I write.
Excuse #4: I can’t think of a topic
Your blog has an audience, right? I’m sure you’ve posted articles that get a large response. Look at these comments and see what questions you commonly get. Perhaps these will lead to the next eBook idea.
Take the top three questions and set up a poll; asking people which topic they’d like to learn. Then pare it down till you pick one; tightly focused information product.
Excuse #5: I don’t know what to include
As a blogger, you’ve grown accustomed to giving away free content. So it’s hard to know what paid information to include.
So here’s a four-step plan for creating a premium product:
- Including all the blog posts that are relevant to this topic.
- Research any gaps in information.
- Tie the sections together; turning them into a step-by-step blueprint.
- Include images and graphics that demonstrate core concepts.
Voila. That’s an eBook!
Don’t get hung up on what to include. Just think about what information you’d find useful and start from there.
Excuse #6: I can’t write a large product
An eBook doesn’t have to be a massive “how-to” guide. In fact, you’ll often get more sales by creating a small, tightly focused report.
Example – As a blogger, I bet you’d be more interested in a small report titled, “How to Double Your Blog Comments in One Week” then a large eBook like “Blogging 101.” Both are in the same niche. But the first targets a very specific topic we all would like to learn.
You must know (at least) one problem that people encounter in your niche. All you have to do is offer a step-by-step plan that fixes it. That’s a winning eBook strategy!
Excuse #7: It won’t make money
Don’t underestimate your audience. You’d be surprised at their willingness to pay for your expertise; especially if you regularly provide great content.
Also, leverage the power of your peer group. When you offer a great product and a 75% affiliate commission; people will line up to promote it. This is THE best strategy to quickly make eBook income.
Excuse #8: People won’t like it
This is another valid concern; but it’s still an excuse. It’s actually not that hard to create a great eBook. Simply ask people what problems they face and provide a solution.
And if you get a lot of negative feedback? Then fix the damn thing! Ask customers what they didn’t like and improve these areas.
Excuse #9: I don’t know how to sell it
It’s become super easy to sell information products. You don’t need a credit card processer or merchant account. In fact, all that’s required is a small monetary investment of less than $100.
Excuse #10: I can’t create images
People need pictures to make buying decisions. This doesn’t mean you have to create them yourself. Use a site like Rentacoder.com or Elance.com to hire a professional graphic designer. You’ll be amazed at the quality and professionalism of the freelancers on these sites.
Excuse #11: I don’t know how to get started
This is the biggest excuse of them all. Hopefully this article gave you some ideas. It’s really not that hard to complete an eBook. Here is a quick action plan:
- Figure out what topics are interesting to your readers.
- Set up a poll and determine which product they want most.
- Ask for specific obstacles and challenges they face.
- Create a rough draft; including all posts you’ve written on this subject.
- Fill in the rest with blueprints, examples, and personal anecdotes.
- Edit and polish till the eBook is a step-by-step blueprint.
- Set up a payment process through Clickbank or E-Junkie.
- Offer the eBook to your readers.
It’s not that hard to create an awesome eBook. I just gave the exact process that I follow. This is how I created an eBook that’s been profitable since 2008. And it’s the same blueprint I’m using for the product I’ll launch in July. So I KNOW it works!
Don’t let excuses get in the way of your success. At the end of the day, that’s all they really are – Excuses.
You do have the ability to create a profitable eBook. All it takes is motivation and a game plan. You now have the blueprint. So get to it!
Steve Scott runs a site that helps people achieve the Internet Lifestyle. Specifically, he’s giving away a copy of his report; How to Create a Profit-Pulling eBook Empire in 2011. This is being offered with no opt-in or email required. So go grab your copy right now.