YouTube Default Thumbnails….
In the community, a lot of us use YouTube videos as a main promotional item on our blogs.
However, unfortunately, the default thumbnails for these videos are usually very uninviting.
Here’s an example of a video that is not being served by it’s thumbnail.
Now, this video, which is being used in the sidebar of a blog, actually has multiple issues (including a title that is too long and having black side-bars due to resolution issues) but for the moment let’s just take a look at what we see here!
This particular image really does nothing to make us want to click it!
With a video like this – that is important to our business conversions – making a custom thumbnail to display can make a TON of difference in results!
Go into YouTube, into your “Video Manager”, find the video and click EDIT.
Now, in the edit screen, you have a recently added option to set a custom thumbnail.
Its important to understand that most videos today use a 16:9 resolution (rectangle) rather than the former 4:3 resolution (square). This is why a video may have black bars showing and we don’t want black bars on our thumbnail!
Making a custom thumbnail can be as simple as taking a better screenshot of the video…. or generating a completely new image in graphics software!
Remember that most of the time, before someone clicks, the title of the video will be at the top, so leave a little room for that so it does not hide anything important.
This cool new feature in YouTube can help you really improve these videos!
Have you used YouTube’s custom thumbnail feature yet?
~ Kim ~